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Project |01


Project |01
Honest Ingredients, Inspired Taste

360° campaign integration of new brand platform---Honest Ingredients, Inspired Taste. Key marketing plan elements included online (Website relaunch, Facebook), key account programming (instore & online) and Taste of New York.

Project |02


Project |02 Homemade Made Easy

360° Brand Engagement Plan was executed to connect Steam n' Mash (a new product launch) with target consumers. The plan leveraged consumer insights into a meaningful platform that connected these consumers at relevant touch points. A strategic partnership with like-minded 'Home & Food' expert Sandra Lee, further drove the brand proposition.

Project |03


Project |03 Get Out & Doo!

The brand teamed up with The President's Council on Physical Fitness and Sports in their 50th anniversary year (PCPFS). President’s Challenge program encouraged kids to Get Out & Doo - get active and play - with their dog to earn rewards.

Just a sample of my work. To see more or discuss possible work >>
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