Honest Ingredients, Inspired Taste
360° campaign integration of new brand platform---Honest Ingredients, Inspired Taste. Key marketing plan elements included online (Website relaunch, Facebook), key account programming (instore & online) and Taste of New York.
Project |02 Homemade Made Easy
360° Brand Engagement Plan was executed to connect Steam n' Mash (a new product launch) with target consumers. The plan leveraged consumer insights into a meaningful platform that connected these consumers at relevant touch points. A strategic partnership with like-minded 'Home & Food' expert Sandra Lee, further drove the brand proposition.
Project |03 Get Out & Doo!
The brand teamed up with The President's Council on Physical Fitness and Sports in their 50th anniversary year (PCPFS). President’s Challenge program encouraged kids to Get Out & Doo - get active and play - with their dog to earn rewards.